Atlas

In Munich’s Werksviertel district, an expressive, imposing building with a still visible sphere on the roof bears the powerful name ATLAS. We designed three large facades on the outside and developed a pictorial representation of the titan who bears the name “Atlas” over 15 floors on the inside, starting with his procreation and ending with his ascent to Olympus, thus bringing him to life as a mythological figure.

Our design work was based on extensive research and exploration of Greek mythology. Using a reduced color selection, modern tape art, spray paint and various layers, we developed a puristic design in direct reference to Greek busts.

Photos: Rainer Taepper